A strong on-line presence for your business is crucial in the digital age. Local SEO, ( Search Engine Optimization), is vital for local businesses. Read more now on houston local seo.

Local SEO refers to the optimization of your website or online presence so that it appears at the top when users search for local businesses. You can start local SEO by learning the basics:

What Is Local SEO?

Local SEO, also known as Digital Marketing Strategy helps improve the visibility of businesses in local search. The local search results show up when people look for companies or services near a particular location. You want to have your coffee shop at the very top of search results if, for example, someone is searching “coffee close by” on Google.

Why local SEO is important?

Local SEO has many benefits:

This helps you find local customers that are searching for your type of business.
This will improve your Online Visibility by making it easier to find potential clients.
Increase your traffic to your website, and traffic on foot.
This helps your website stand out amongst the competition in local searches.
Learn how to optimize your local SEO

Google My Business listing Claim your and optimise it.
Google My Business, a free online tool for businesses that manages their presence in Google’s services such as Google Search or Google Maps. If you claim and optimize your Google My Business Listing, your business will appear on the first page of local searches. Customers can also find important information such as your location, your phone number and your hours of operation.

You can optimize your Google My Business page by:

You should always provide accurate information
Pick the right categories for your company
Include photos of products and/or services offered by your company
Reviewing products and services is a great way to encourage customers.
Local Keywords – Optimize your website
Optimize your website with local keywords to improve local search rankings. Use keywords related to your business or location within your site’s metadata and content. You might include “San Diego haircuts” or “San Diego’s hair salon” in your website if, for instance, you run a San Diego .

Here are some tips on how to optimise your site using local keywords.

Incorporate your city or state into your title tag, meta description.
Make landing pages specific to your location (if more than 1 is available)
Add your business phone number to every webpage of your site
Content that is relevant to local audiences, like posts on local events and news